Rebecca Walker Naylor

Email

naylor_53@fisher.osu.edu

Areas of Expertise

  • Consumer Behavior
  • Social Influence
  • Inference Making
  • Transformative Consumer Research

Biography

Rebecca Walker Naylor received her Ph.D. in marketing from the University of Texas at Austin in May 2006. She joined the faculty at The Ohio State University in June 2009. Dr. Naylor’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories, social influence, and inference making. She has explored these and other topics in the substantive domains of food and health decision making, consumer disposal practices, and consumer response to sustainable products. Dr. Naylor’s research has appeared in the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Logistics.