Presenting CAMP Keynote Speaker: Kevin Richardson

Kevin Richardson is Senior Vice-President, Consulting Services, at Nielsen Marketing Analytics (NMA). He has nearly 25 years of analytics experience in consumer goods & services industries and in advertising. His areas of technical expertise include econometric modeling, data mining, demand forecasting, and behavioral segmentation. Kevin has been actively engaged throughout his career in applying these […]

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Presenting CAMP Keynote Speaker: John Gerzema

Fisher AMP is honored and excited to welcome John Gerzema as a keynote speaker for this year’s CAMP!  Gerzema is the CEO of BAV Consulting, a firm which is dedicated to changing the way the world thinks about brands. Gerzema’s special areas of interest include innovation and social change.  He is a fellow with The […]

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Pulling up to Steamboat Springs, CO only 30 Minutes later and there was no snow!

CPG in the World of Nutrition

I can’t believe last week I completed my twelve week internship with Abbott Nutrition! It was a great and challenging experience that helped me leverage my existing knowledge and allow me to learn new facets of brand management. Here’s a rundown of my internship experience: The Company Abbott Nutrition is a division of Abbott which is […]

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A Summer of Great Memories in Hotlanta

Eleven weeks ago I packed up my car and drove to Atlanta, GA to embark on what has been an unforgettable experience. This summer I’ve had the opportunity to work at Georgia Pacific (GP). Georgia-Pacific LLC is a wholly owned subsidiary of Koch Industries, Inc., a private company based in Wichita, Kansas. GP is one […]

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The Fiery Passion for Spicy Chicken Sandwiches

There’s been a lot of talk recently about whether or not you have to be a consumer of a product in order to be a great brand manager for that product. On one side of the aisle, some believe that being a consumer of a given product actually hinders your ability to bring a new […]

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Creativity & Consumer: An Integrated Experience at Wendy’s

With a background focused heavily in product development/management, data analysis and supply chain, pursuing my MBA was driven primarily by my interest not just in business, but also in strategic creativity driven by consumer needs and insights – hence my desire to pursue brand management.  And that’s exactly two of the things I’m learning more […]

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It’s All About the Relationships: Networking 101 at Johnson & Johnson

Internships come in all different shapes and sizes, but one thing is one-size-fits-all: relationships. Whether you are the only intern or one of 200 interns, it is imperative to build connections and form relationships throughout your short time with the company. Not only does this give you a better perspective of what it would be […]

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We’re Going to Need a Bigger Garage…Product Marketing at the World’s Largest Start-up

Oh how the time flies! It is hard to believe that I have already reached the midpoint of my marketing summer internship at Dell. I’ve had an incredible opportunity to work in Dell’s product marketing group with a specific focus on tablets. In this role I use market knowledge and consumer insights to impact product […]

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The Best Kept Secret: My Summer at Big Lots

The Best Kept Secret: My Summer at Big Lots This summer, I am a Marketing Strategy Intern at Big Lots in beautiful Columbus, OH. It has been a great introduction to many, many things, including the retail industry, the corporate world, and being an intern. Here are some of the things I have taken away […]

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Two for One – Marketing and Strategy in the Twin Cities

I just wrapped up the fifth week of my internship at 3M in Integrated Marketing Development in St. Paul, Minnesota.  Next week is officially the “Hump Week” of our 11-week internship.  Time is really flying by! The Work Integrated Marketing Development is part of Corporate Marketing.  We’re a centralized group that works on project requests […]

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