Abbott Nutrition: The Intersection of Healthcare & CPG

This summer I had the opportunity to intern with Abbott Nutrition in Columbus on the Pediatric Specialty family of brands. It was an incredible experience that allowed me to leverage my existing sales skills (from my previous career) while learning more about brand management at a major multinational corporation. Here’s the lowdown on my internship: […]

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My Summer at Scotts: Spreaders and Snoop Dogg

I cannot believe that my 10 week internship at The Scotts Miracle-Gro Company is already over!  I had an amazing summer in Marysville working on the biggest brand in lawn and garden care where I learned so much about what it takes to be a successful brand manager in consumer packaged goods.  Scotts has a […]

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Presenting CAMP Keynote Speaker: Kevin Richardson

Kevin Richardson is Senior Vice-President, Consulting Services, at Nielsen Marketing Analytics (NMA). He has nearly 25 years of analytics experience in consumer goods & services industries and in advertising. His areas of technical expertise include econometric modeling, data mining, demand forecasting, and behavioral segmentation. Kevin has been actively engaged throughout his career in applying these […]

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Presenting CAMP Keynote Speaker: John Gerzema

Fisher AMP is honored and excited to welcome John Gerzema as a keynote speaker for this year’s CAMP!  Gerzema is the CEO of BAV Consulting, a firm which is dedicated to changing the way the world thinks about brands. Gerzema’s special areas of interest include innovation and social change.  He is a fellow with The […]

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Pulling up to Steamboat Springs, CO only 30 Minutes later and there was no snow!

CPG in the World of Nutrition

I can’t believe last week I completed my twelve week internship with Abbott Nutrition! It was a great and challenging experience that helped me leverage my existing knowledge and allow me to learn new facets of brand management. Here’s a rundown of my internship experience: The Company Abbott Nutrition is a division of Abbott which is […]

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A Summer of Great Memories in Hotlanta

Eleven weeks ago I packed up my car and drove to Atlanta, GA to embark on what has been an unforgettable experience. This summer I’ve had the opportunity to work at Georgia Pacific (GP). Georgia-Pacific LLC is a wholly owned subsidiary of Koch Industries, Inc., a private company based in Wichita, Kansas. GP is one […]

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The Fiery Passion for Spicy Chicken Sandwiches

There’s been a lot of talk recently about whether or not you have to be a consumer of a product in order to be a great brand manager for that product. On one side of the aisle, some believe that being a consumer of a given product actually hinders your ability to bring a new […]

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Creativity & Consumer: An Integrated Experience at Wendy’s

With a background focused heavily in product development/management, data analysis and supply chain, pursuing my MBA was driven primarily by my interest not just in business, but also in strategic creativity driven by consumer needs and insights – hence my desire to pursue brand management.  And that’s exactly two of the things I’m learning more […]

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It’s All About the Relationships: Networking 101 at Johnson & Johnson

Internships come in all different shapes and sizes, but one thing is one-size-fits-all: relationships. Whether you are the only intern or one of 200 interns, it is imperative to build connections and form relationships throughout your short time with the company. Not only does this give you a better perspective of what it would be […]

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We’re Going to Need a Bigger Garage…Product Marketing at the World’s Largest Start-up

Oh how the time flies! It is hard to believe that I have already reached the midpoint of my marketing summer internship at Dell. I’ve had an incredible opportunity to work in Dell’s product marketing group with a specific focus on tablets. In this role I use market knowledge and consumer insights to impact product […]

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