The Fiery Passion For Spicy Chicken Sandwiches

A summer internship experience at Wendy’s.

A Summer Of Great Memories In Hotlanta

A summer internship experience with Georgia Pacific LLC.

CPG In The World Of Nutrition

Summer internship experiences at Abbott Nutrition.

Pulling up to Steamboat Springs, CO only 30 Minutes later and there was no snow!

CPG in the World of Nutrition

I can’t believe last week I completed my twelve week internship with Abbott Nutrition! It was a great and challenging experience that helped me leverage my existing knowledge and allow me to learn new facets of brand management. Here’s a rundown of my internship experience: The Company Abbott Nutrition is a division of Abbott which is […]

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A Summer of Great Memories in Hotlanta

Eleven weeks ago I packed up my car and drove to Atlanta, GA to embark on what has been an unforgettable experience. This summer I’ve had the opportunity to work at Georgia Pacific (GP). Georgia-Pacific LLC is a wholly owned subsidiary of Koch Industries, Inc., a private company based in Wichita, Kansas. GP is one […]

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The Fiery Passion for Spicy Chicken Sandwiches

There’s been a lot of talk recently about whether or not you have to be a consumer of a product in order to be a great brand manager for that product. On one side of the aisle, some believe that being a consumer of a given product actually hinders your ability to bring a new […]

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Creativity & Consumer: An Integrated Experience at Wendy’s

With a background focused heavily in product development/management, data analysis and supply chain, pursuing my MBA was driven primarily by my interest not just in business, but also in strategic creativity driven by consumer needs and insights – hence my desire to pursue brand management.  And that’s exactly two of the things I’m learning more […]

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It’s All About the Relationships: Networking 101 at Johnson & Johnson

Internships come in all different shapes and sizes, but one thing is one-size-fits-all: relationships. Whether you are the only intern or one of 200 interns, it is imperative to build connections and form relationships throughout your short time with the company. Not only does this give you a better perspective of what it would be […]

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We’re Going to Need a Bigger Garage…Product Marketing at the World’s Largest Start-up

Oh how the time flies! It is hard to believe that I have already reached the midpoint of my marketing summer internship at Dell. I’ve had an incredible opportunity to work in Dell’s product marketing group with a specific focus on tablets. In this role I use market knowledge and consumer insights to impact product […]

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The Best Kept Secret: My Summer at Big Lots

The Best Kept Secret: My Summer at Big Lots This summer, I am a Marketing Strategy Intern at Big Lots in beautiful Columbus, OH. It has been a great introduction to many, many things, including the retail industry, the corporate world, and being an intern. Here are some of the things I have taken away […]

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Two for One – Marketing and Strategy in the Twin Cities

I just wrapped up the fifth week of my internship at 3M in Integrated Marketing Development in St. Paul, Minnesota.  Next week is officially the “Hump Week” of our 11-week internship.  Time is really flying by! The Work Integrated Marketing Development is part of Corporate Marketing.  We’re a centralized group that works on project requests […]

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Gro Something Greater: My summer internship at Scotts Miracle-Gro

This summer I am a brand management intern at Scotts Miracle-Gro in Marysville, OH. SMG is the world’s largest marketer of branded consumer lawn and garden products. I’m a career switcher, so it’s exciting to finally experience first hand what it means to work in brand management. I knew that Assistant Brand Managers (ABMs) and Brand Managers […]

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Innovation CAMP 2014

Fisher AMP, partnering again with Innovation Fisher, is excited to present this year’s “Innovation CAMP.”  At this signature event, nationally-recognized keynote speakers will start the conversations that bring together industry leaders, students, alumni and entrepreneurs to discuss the bleeding edge of advertising, marketing, and innovation. This annual flagship conference aims to inform current and prospective […]

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