Innovation CAMP 2014

Fisher AMP, partnering again with Innovation Fisher, is excited to present this year’s “Innovation CAMP.”  At this signature event, nationally-recognized keynote speakers will start the conversations that bring together industry leaders, students, alumni and entrepreneurs to discuss the bleeding edge of advertising, marketing, and innovation.

Wendy’s CMO Visits Fisher

Fisher alumnus Craig Bahner talks with students about Wendy’s latest marketing campaign and strategies.

CAMP 2013

Fisher students, alumni, and local marketing professionals enjoyed a great line-up of marketing and innovation speakers at CAMP 2013.

 

 

Creativity & Consumer: An Integrated Experience at Wendy’s

With a background focused heavily in product development/management, data analysis and supply chain, pursuing my MBA was driven primarily by my interest not just in business, but also in strategic creativity driven by consumer needs and insights – hence my desire to pursue brand management.  And that’s exactly two of the things I’m learning more [...]

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It’s All About the Relationships: Networking 101 at Johnson & Johnson

Internships come in all different shapes and sizes, but one thing is one-size-fits-all: relationships. Whether you are the only intern or one of 200 interns, it is imperative to build connections and form relationships throughout your short time with the company. Not only does this give you a better perspective of what it would be [...]

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We’re Going to Need a Bigger Garage…Product Marketing at the World’s Largest Start-up

Oh how the time flies! It is hard to believe that I have already reached the midpoint of my marketing summer internship at Dell. I’ve had an incredible opportunity to work in Dell’s product marketing group with a specific focus on tablets. In this role I use market knowledge and consumer insights to impact product [...]

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The Best Kept Secret: My Summer at Big Lots

The Best Kept Secret: My Summer at Big Lots This summer, I am a Marketing Strategy Intern at Big Lots in beautiful Columbus, OH. It has been a great introduction to many, many things, including the retail industry, the corporate world, and being an intern. Here are some of the things I have taken away [...]

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Two for One – Marketing and Strategy in the Twin Cities

I just wrapped up the fifth week of my internship at 3M in Integrated Marketing Development in St. Paul, Minnesota.  Next week is officially the “Hump Week” of our 11-week internship.  Time is really flying by! The Work Integrated Marketing Development is part of Corporate Marketing.  We’re a centralized group that works on project requests [...]

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Gro Something Greater: My summer internship at Scotts Miracle-Gro

This summer I am a brand management intern at Scotts Miracle-Gro in Marysville, OH. SMG is the world’s largest marketer of branded consumer lawn and garden products. I’m a career switcher, so it’s exciting to finally experience first hand what it means to work in brand management. I knew that Assistant Brand Managers (ABMs) and Brand Managers [...]

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Innovation CAMP 2014

Fisher AMP, partnering again with Innovation Fisher, is excited to present this year’s “Innovation CAMP.”  At this signature event, nationally-recognized keynote speakers will start the conversations that bring together industry leaders, students, alumni and entrepreneurs to discuss the bleeding edge of advertising, marketing, and innovation. This annual flagship conference aims to inform current and prospective [...]

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My Summer with Alliance Data Retail

This past summer, I was one of the Strategic Innovation Interns at Alliance Data Retail. Their office is over by Easton Mall, so a fairly easy commute from my apartment. For those of you not familiar, Alliance Data is a company with three subsidiaries – LoyaltyOne, Epsilon and Alliance Data Retail. Looking specifically at Alliance [...]

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Marketing MBA

AMP Has A New Website

Out with the old and in with the new. AMP is looking forward to another great year with loads of success for first and second year MBA students at the Fisher College of Business. In conjunction with the upcoming school year, AMP is putting together a new website with additional features for members. The new [...]

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CAMP 2013

CAMP 2013 In Review

This year’s marketing conference was a success yet again. With the help of Innovation Fisher, AMP was able to pull off a great lineup of speakers that not only educated, but entertained all those in attendance. The conference was highlighted by keynote speaker, Brad Wolf, of NIKE. Brad was an integral part in the successful [...]

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